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VentureBeat: Why Badge’s device independent MFA is core to the future of identity security

Louis Columbus

Aug 13, 2024

Badge’s innovative approach to reducing user fatigue and risk while redefining trust anchors at scale is needed to better protect every business facing identity-driven cyberattacks

Tech journalist Louis Columbus wrote an insightful piece for VentureBeat today called "Why Badge’s device independent MFA is core to the future of identity security."


A seasoned reporter in the fields of AI, cybersecurity, and endpoint security across the enterprise landscape, Columbus offers a detailed analysis of the state of the industry and why Badge is crucial to the future of cybersecurity for every organization.


Starting with a central weakness in identity security today, Columbus explains that "identities are best-sellers on the dark web" and current outdated approaches to protect them "are falling short of the challenge" because they "force device authentication." He analyzes why hardware-dependent MFA is a "compelling attack target" and the rise of sophisticated attackers and attack tools are making the problem worse, concluding that there is a "need for device-independent MFA."


Badge Co-founder, Dr. Tina P. Srivastava, discussed these challenges and Badge's approach with Columbus during a recent VentureBeat interview. In the analysis piece, Columbus highlights Badge's unique approach to eliminate stored secrets and credentials, eliminate device dependency, and instead move the trust anchor from the device to the human. This breakthrough enables unprecedented security as well as previously impossible user experiences.


VentureBeat also discussed Badge's impact and partnerships, including that "Badge is attracting a growing base of partners based on their ability to deliver device-independent MFA at scale across enterprises. Partnerships and integrations include Microsoft, Okta, PingIdentity, Radiant Logic, ForgeRock, and, most recently, Cisco Duo, who sought out Badge for a partnership."


Finally, the VentureBeat analysis piece discusses Badge's vision for the future, and quotes Dr. Srivastava: “We see Badge as being the foundation of the identity backplane of the internet. It will be the way that every person authenticates to every application in the world.”


Columbus concludes: "With identities under siege and attackers looking for new ways to defeat device-dependent MFA, Badge’s innovative approach to reducing user fatigue and risk while redefining trust anchors at scale is needed to better protect every business facing identity-driven cyberattacks."

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